Indian automaker Maruti Suzuki introduces the Metaverse Showroom Venture
To provide customers with a different perspective on their products, automakers are starting to use virtual reality and the metaverse. Maruti Suzuki, one of the leading manufacturers in India, has announced that it will start providing virtual experiences for its car lineup in stores that are based in the metaverse.
Maruti began as a government-owned business with Suzuki as a small partner with the goal of producing a people’s car for middle-class India. Its consumer base has changed, its product line has grown, and ownership has shifted over time.
The business, which has built millions of vehicles for the Indian market, recently announced the debut of its Arena Verse network, which enables users to interact with any of the company’s vehicles. Customers can choose from a wide range of options to personalize these vehicles, and they can view the suggested changes in a virtual representation of the vehicle.
As stated in a press release, customers won’t be left on their own during this experience because the business would also assign sales representatives to advise people on the different choices and how the system functions.
Maruti Suzuki wants its consumers to have a complete virtual portrayal of the cars it offers and their attributes. To provide customers with the complete Arenaverse metaverse showroom experience, the company has already given 700 VR headsets to its network of dealers across the nation.
To allow customers who are not near these venues to still enjoy the experience, the Arenaverse will also be available online and on mobile devices. Senior Executive Officer of the company’s marketing, Shashank Srivastava, commented on the significance of these fresh innovations for the business.
Additionally, other car manufacturers have employed the metaverse in a variety of ways. Renault announced the debut of its industrial metaverse in November with the goal of making savings of up to $330 million. The Fiat 500 La Prima by Bocelli vehicle premiered in December in a metaverse-based showroom that is possessed by Stellantis.